Localize the brand
A clear U.S. narrative, visual identity and point of view.
Our Inc. — Independent practice by Quentina Yuan · Los Angeles
OUR INC. / The Practice
Insight to strategy.
Strategy to action.
Action to growth.
We partner with ambitious founders and global brands to turn cultural intelligence into clear positioning, resonant experiences and measurable growth.
10+Years brand & market building
50+Brand & IP collaborations
+24NPS lift
−80%CPI reduction
01 / Featured Case
POIZON
North America GTM & Brand Building
Business challenge
Build trust before asking consumers to buy.
POIZON was already a leading marketplace in Asia. The U.S. opportunity required more than paid acquisition: a credible, localized brand built around authentication, community and culture.
Trust-first GTM / Five pillars
Activate creators
Partnerships with sneaker, community and cultural voices.
Build community
Reddit, Discord and trust-first education programs.
Create moments
Experiential campaigns with cultural relevance.
Earn media trust
Credibility built through PR and industry media.
Multi-community market strategy
One platform.
Multiple cultural entry points.
A multi-scene activation strategy designed to embed POIZON across distinct consumer communities — from music and fashion to sneaker culture and sports — building relevance through the right partners, platforms and cultural moments.
Music & artist collaboration
Artist-led
cultural relevance
Artist co-creation, live cultural moments and music-video integration — including POIZON × YAQI music video production — positioned POIZON within emerging creative communities, building relevance beyond traditional sneaker marketing.
Sneaker Con
Community-led
market entry
Partnering with Sneaker Con, an established sneaker platform, connected POIZON directly with core collectors and enthusiasts through community participation, product discovery and authentication education.
Los Angeles Fashion Week
Category & audience
expansion
At Los Angeles Fashion Week, POIZON extended beyond its sneaker-first perception into fashion and female audiences through designer relationships, social storytelling and consumer-facing activation.
Got Sole
Celebrity-powered
community engagement
A full-event POIZON activation at Got Sole combined deep sneaker-community participation with product discovery and authentication education, amplified through P.J. Tucker and high-touch fan engagement.
02 / Selected work
Across culture
Four categories. One approach: find the cultural truth, turn it into a system, and move people to action.
URBAN REVIVO
Reverie by Caroline Hu collaboration — concept, launch and experiential retail storytelling.
GENSHIN IMPACT
Long-term strategic partnership spanning cultural positioning and activations, including the New York art exhibition.
KURO GAMES
North America concept testing, audience insight and market research.
CONVERSE
Independent designer brand collaboration partnership with Private Policy New York, SHUSHU/TONG and The Flocks — concept and end-to-end coordination.
DITTO AI
Brand positioning, growth strategy and go-to-market advisory for an AI-native social experience.
03 / Curated Archive
From the archive
Creator economies, digital IP and street culture — selected collaborations from across the practice.
CEEC.LA
End-to-end brand strategy, positioning, operations, design direction and management.
GREEN FRIENDS
Artist collaboration with LVMA — creative direction and cultural positioning.
LVXWA
Street-culture brand building, creator IP collaborations, campaign storytelling and celebrity organic seeding.
SMILEREPUBLIC
U.S. market operations, brand launch, campaign creative and creator-led storytelling for the playful sneaker label.
BUDWEISER
Private Policy New York Fashion Week culture partnership and experiential activation.
HARPER’S BAZAAR
Louis Vuitton collaboration — “Game On Before Sunset,” produced in California for Harper’s Bazaar China.
WILD CHICKEN COMPANY
Zero-to-one brand incubation spanning positioning, e-commerce operations and retail development.
CANAL ST.
Retail concept → market launch — launch planning, brand collaborations, PR and cultural programming for a new multi-brand destination.
Quentina Yuan
Founder · Brand & GTM Advisor
04 / Selected Experience
10+ YEARS
BUILDING BRANDS,
PARTNERSHIPS
& GROWTH SYSTEMS.
Quentina works across the U.S. and China at the intersection of brand, culture and growth — building brands, partnerships and new markets from strategy through execution.
Her experience spans global platforms, emerging brands and zero-to-one ventures across fashion, e-commerce, gaming and consumer technology.
- 2025–26DHgateUS Team Head
- 2024–25POIZONBranding & PR Head
- 2022–24Milly Rock GroupVP, Brand & IP Growth
- 2021–22CUPSHESenior Manager, Market Innovation & Trend Strategy
- 2016–19LABELHOODDeputy CEO & Cultural IP Incubation Lead
EARLY LEADERSHIP / LABELHOOD
ZERO-TO-ONE PIONEER FASHION & ART FESTIVAL
As an early founding-team member, Deputy CEO and Business Development Director, Quentina helped build China’s defining independent designer incubation platform from zero to one and led eight festival editions that connected design, art, commerce and wider public audiences.
University of Manchester
MSc International Fashion Retailing
UCLA Extension
Entrepreneurship & General Business
Selected Recognition
Fashion Asia Speaker · HK Centrestage Judge
Speaking & Recognition
Fashion Asia Hong Kong — Speaker
Invited speaker at Fashion Asia Hong Kong on China's independent designer ecosystem and cross-market brand building. She has also served as a judge at Hong Kong Centrestage and received the Shanghai Fashion Week award for communication excellence.
05 / Founder’s Note
Hi, I’m Quentina.
I genuinely love what I do!
Great brands change how people think, feel and choose.
I’ve always been drawn to the messy, exciting early stages, where every decision shapes the future. That’s where strategy matters most.
Over the past decade, I’ve helped founders and growing companies define positioning, build growth systems, unlock partnerships and bring ideas to market.
For me, the best brands are built through clear thinking, strong systems and relentless execution.
Quentina Yuan
06 / Leadership Feedback
Trusted to bring clarity and momentum.
Quentina quickly identifies market trends with strategic vision and turns insights into action with exceptional speed.”
Quentina helped us define our brand positioning, growth direction, marketing strategy, and operational planning. What stood out most was her ability to connect product, culture, community, and growth strategy in a thoughtful and structured way.”
Quentina consistently delivers innovative campaigns that resonate with target audiences and drive business growth.”
07 / Ways to work together
From insight
to impact.
We work with ambitious founders and global teams to understand consumers, build meaningful partnerships, and turn strategy into market impact.
Consumer ResearchBrand StrategyGo-to-MarketStrategic PartnershipsMarket ExpansionBrand Leadership
01Qualitative Research
Consumer Research
In-depth qualitative research to understand how U.S. consumers think, choose and engage — translating real user behavior into actionable product, brand and market insights.
In-depth interviewsConcept testingUser insightsMarket validation
Relevant across consumer AI, gaming, lifestyle, e-commerce and emerging technology.
02Project / Retainer
Strategic Partnerships
From partnership strategy and opportunity mapping to outreach, negotiation and launch — building brand, IP and cultural collaborations that create both relevance and commercial value.
Partner strategyBrand collaborationsIP partnershipsNegotiation & activation
03Flexible Engagement
Fractional Leadership
Embedded senior-level brand, GTM and market leadership for companies building, launching or scaling in the U.S.
Brand leadershipGo-to-marketMarket entryTeam buildingGrowth strategy
Available for fractional, interim, contract and select full-time leadership opportunities.